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Audience Tailoring
Audience Tailoring is the art of designing the communications message to achieve your desired results with a specific audience. The Audience Tailoring Profile is a subjective reference that relates the probability of success with a given audience. The Profile identifies "natural fit" audiences and "antagonistic" situations as well as the percent of defensive communications expected. Here are the main Audience Tailoring Factors: Audience Objectives (defined in behavioral outcome terms):
Scale Definition:
Social Positioning (only one can be selected) Non -Advocacy - for the purposes of communications planning, non advocacy is defined as having no vested interest in the decision outcome of an audience member as it relates to the subject. The primary interest is in the "due process" of the audience and not is seeking agreement on a topic. Advocacy - for the purposes of communications planning, advocacy is defined as having a vested interest in the decision outcome of an audience member as it relates to the subject. This is the classic persuasion or influence objective. Media Format: special consideration is needed for each domain.
Strategy:
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